As a prestigious winner of the Pinnacle Awards (the industry’s highest honor for outstanding design and creativity recognizing the best home and furniture designs) Pride continues to impress and inspire with each new creation making sure that every detail is executed with integrity, precision and quality.

Pride is continuously seeking to create designs that show the synergy between inspiration , nature and function. Known for his indoor and outdoor furniture, accessories, and lighting fixtures in a variety of mixed media. Sasser enjoys creating new ways to see and experience what has become commonplace and finds design inspiration from his travels all over the World which is reflected in his unique design ethos. Combining many of his passions, design allows Sasser to explore the dialog and co-existence between product and person. From molding to casting and finish, Pride recreates a wide range of pieces from the distant past of the 1500’s to more modern pieces from for today.

With a mission to innovate and challenge the norm, every piece is thoughtfully crafted to provide a truly unique consumer experience. Sasser has looked for inspiration beyond the furniture industry. Aside from region specific materials like shell, bamboo and stone, he also uses materials used in marine , architecture, and building.
Over time, he has designed home furnishings and accessories in all major categories and continues to design for many companies in the industry, producing high-end furniture for Century Furniture, Lexington, Artistica, Vanguard , Ralph Lauren, Baker Interiors, Henredon Furniture, EJ Victor, Maitland Smith, and various private label projects around the globe.